In a heartfelt initiative aimed at supporting new parents and welcoming the newest members of our community, Twinkle launched a special hospital activation in Dhaka's top-tier hospitals. Over the course of three months, Twinkle distributed its trusted range of baby diapers, soaps, and wipes as gift bundles to newborns and their families. This thoughtful activation was more than just a brand promotion—it was a gesture of care, support, and solidarity with new parents during one of the most joyful, yet challenging, moments of their lives.
A Thoughtful Gift for New Parents
Twinkle’s hospital activation was designed to bring both relief and joy to families as they welcomed their babies into the world. Each gift pack included essentials from Twinkle’s baby care portfolio, including gentle diapers, nourishing baby soap, and soft wipes—everything a new parent needs to start their baby’s journey with gentle and effective care. The high-quality products immediately reassured parents, giving them confidence in their choice for their baby’s hygiene and comfort.
Enhancing the Hospital Experience
This activation took place across Dhaka’s renowned hospitals, ensuring that Twinkle’s message of care reached a broad audience. Parents were pleasantly surprised by the thoughtfully curated gift packs, which many referred to as a much-appreciated "helping hand" during the demanding initial days of parenthood. The gifts provided immediate relief, sparing parents the need to rush out for essentials while they focused on bonding with their newborns.
Building Trust and Lasting Connections
More than just a promotional campaign, Twinkle’s hospital activation was about building genuine connections. By gifting families’ essential products right at the start of their journey, Twinkle showcased its dedication to providing safe and effective baby care. Twinkle representatives were present to engage with parents, offering guidance and answering questions to help ease the transition into parenthood. This personalized touch helped build a trusting relationship, with parents expressing gratitude for Twinkle's thoughtful gesture.
Twinkle’s Promise of Quality and Safety
Every product in Twinkle’s baby care portfolio is crafted with a commitment to the highest standards of safety, gentleness, and effectiveness. This activation was a perfect opportunity to showcase those qualities firsthand, allowing parents to experience Twinkle’s products in real-life scenarios. Feedback was overwhelmingly positive, with parents commending the softness of the diapers, the gentle touch of the soap, and the convenience of the wipes.
The Impact of a Meaningful Gesture
Through this initiative, Twinkle not only provided practical support but also added a layer of warmth and care to the hospital experience. Parents felt cared for and valued, recognizing Twinkle as a brand that truly understands their needs. For Twinkle, this activation was about more than just products; it was about making a difference during a time that parents will remember forever.
Strengthening Twinkle’s Place in the Community
Twinkle’s hospital activation has left a lasting impact on families across Dhaka. By making this compassionate gesture, Twinkle has strengthened its reputation as a supportive partner in baby care, one that prioritizes the well-being and happiness of families. This successful initiative highlights Twinkle's mission to bring high-quality baby care products to families in need, demonstrating the brand’s deep-rooted commitment to the community.
As the babies and their families embark on this wonderful new journey, Twinkle is honored to have played a small but meaningful role. This activation has left a legacy of trust, warmth, and care—qualities that Twinkle is proud to represent. We look forward to accompanying these families on their journey, providing products that care for their little ones every step of the way.